The process

Everything Film - Process

The Brief

Zuora wanted an ad to screen before Accountant 2 in theaters. The brief was simple: Show how their new product is so good it's going to blow the socks off every accountant in the room. It needed to be funny, simple, and clean.

Client

Zuora

Industry

Finance

Research & Discovery Script Pre-Production Production Post-Production Delivery

Research & Discovery

First, research. We dig into your brand, dissect your competitors, understand the industry and figure out what actually makes your audience tick—all so that we discover the right concept.

Messaging
Tone of voice

Script

Once the concept is ready, we use some alchemy to handcraft (literally) your script.

No corporate jargon, no buzzwords. Just clear storytelling that explains what you do with a slight chance of a plot twist.

Flow and rhythm of the story
Visual Concept

Pre-Production

Next—we break down the script to spot every logistical nightmare, and lock everything down. Shot division, storyboards, cast, locations, costumes, art and hundreds of other minute details that go into the film's overall look.

This is where we see the film before the film exists.

Colors & font
Illustration & character style
UI/product or brand elements

03.1

Shot Division

03.2

Story Board

03.3

Casting

03.3

Location Recce

03.3

Art Direction

03.3

Test Shoot

Production

We have now arrived at the point of no return — “the principal photography”, also known as — “the shoot”.

Don’t worry if you’re feeling anxious during this time, because that too is part of the process.